Alla hjärtans dag, or “All Hearts Day,” is the Swedish version of “Valentine’s Day.” It’s a fairly new tradition in Swedish society, having been started by flower sellers in the 1960s, and was inspired by how Americans celebrate Valentine’s Day. I have to admit that I’m a bit more appreciative of this than I am Valentine’s Day. It’s far more honest about being a day to spend money on “romance” and show someone that you care about them. It also isn’t saddled with Catholic nonsense about a decapitated priest. All Hearts Day isn’t an official holiday in Sweden but it seems to be pretty popular. Common gifts are things like perfumes, roses, pastries, and jelly heart candies.